Learn secrets of fast-growing brands including Coca-Cola, Sephora, NBA, NASA, Disney, Patagonia, and more
BOOK IS DESIGNED FOR:
Ace the five moments that matter most in building a community-based brand that is relevant & resonates:
30 academic studies from around the world
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OVER 80 CASE STUDIES
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Kai D. Wright is a strategic advisor to C-suite executives, founders, and talent. He is a global consulting partner at Ogilvy and a lecturer at Columbia University. He has been recognized as a leader by Forbes, Adweek, Cablefax, C-Suite Quarterly, and the Advertising Research Foundation. He specializes in the convergence of communication, technology, culture, and digital. He studied economics at The University of Chicago and studied communication in graduate school at Columbia University. He resides in New York City.
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Kai often speaks at Fortune 500 companies, conferences, and universities. Recently, he has spoken to teams at Salesforce, Google, and Diageo in addition to members of the American Marketing Association, PR Society of America, Nasdaq Entrepreneurial Center, The Next Web, SXSW, and the Association of National Advertisers. He helps leaders and teams apply creativity strategically through principles in “Follow the Feeling” through trainings and rapid strategy sessions. He is on a mission to help build better brands by applying creativity strategically whether a personal brand, startup, 100-year old company, or institution.